PLANTA Refresh
Summers are for fresh haircuts and bright wardrobes. For PLANTA, it was time for a new menu with fresh creative to promote the makeover.
CREATIVE DIRECTION | PHOTOSHOOT PRODUCTION | CAMPAIGN DESIGN : PRINT & DIGITAL
![HERB_YOUR_ENTHUSIAM_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/e9e588a9-8add-4836-80ed-9c47347cb6d7/HERB_YOUR_ENTHUSIAM_PLANTA_AUG2022.jpg)
![PLANTA SOUTH BEACH JULY 28 20221368 1.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/d02a0c15-ec2a-4387-8431-b2b615c83962/PLANTA+SOUTH+BEACH+JULY+28+20221368+1.jpg)
![THE_SUSHI_BOX_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/ae68556d-12f6-4124-b0f3-ecaa8b51e248/THE_SUSHI_BOX_PLANTA_AUG2022.jpg)
![PAD_THAI_SLAW_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/62229518-637e-4a52-997c-3b06d2b7fe2f/PAD_THAI_SLAW_PLANTA_AUG2022.jpg)
![PLANTA SOUTH BEACH JULY 28 20221406 1.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/53c8d03f-6584-46d1-bb66-a5444c4f99aa/PLANTA+SOUTH+BEACH+JULY+28+20221406+1.jpg)
![PLANTA 1.50144.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/5a103f6e-f084-4e72-994d-3f47a0da0cc3/PLANTA+1.50144.jpg)
![PLANTA SOUTH BEACH JULY 28 20221216.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/0689d8e5-981d-4da0-8150-f43c852ae46d/PLANTA+SOUTH+BEACH+JULY+28+20221216.jpg)
![PLANTA SOUTH BEACH JULY 28 20221149.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/27bf4e1f-72f8-4218-acfd-39abfd59d467/PLANTA+SOUTH+BEACH+JULY+28+20221149.jpg)
![HAWAIIAN_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/3d2b1bca-a0b1-4606-a95e-7562f8e70f4d/HAWAIIAN_PLANTA_AUG2022.jpg)
![CARBONARA_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/791f0398-c2cb-4a71-9ce6-c13324eb7e6c/CARBONARA_PLANTA_AUG2022.jpg)
![LYCH_PLEASE02_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/105112c0-f66b-403d-828c-74fa88e54b57/LYCH_PLEASE02_PLANTA_AUG2022.jpg)
![BLT_PLANTA_BURGER_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/52e7adf3-2c48-4035-80e4-8e65de63a6b8/BLT_PLANTA_BURGER_AUG2022.jpg)
![MARGHERITA_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/277965bd-d12a-4154-a5f6-2a5c0a39953b/MARGHERITA_PLANTA_AUG2022.jpg)
![UDON_NOODLES_PLANTA_AUG2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/4cfd5afd-4518-48b9-b6bc-d69c64e2cfb4/UDON_NOODLES_PLANTA_AUG2022.jpg)
![SPRING_ROLL_AUGUST2022.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/6e84b86a-8313-4a4a-bd0a-b4f575f790b9/SPRING_ROLL_AUGUST2022.jpg)
![PLANTA 1.50126.jpg](https://images.squarespace-cdn.com/content/v1/6336083b667e0f7acd30748d/71b45e47-9731-4e17-81c4-7ac75e821a16/PLANTA+1.50126.jpg)
Email Promotion: Targeting current and new audiences across all US & CA about the new menu
Swag Design: Sweatshirts for internal company & social giveaways
Social Promotion: Accompaning social design mirroring email design. Photoshoot imagery also used to give IG grid an aesthetic refresh
THE DEETS
photoshoot photographer: @blackliger_