When you walk in to a PLANTA Queen, you immediately see the asian-inspired detail instilled in every inch of the restaurant. From the giant dragon panoramas covering large wall areas to the chopsticks waiting for you at every table. Fort Lauderdale, however, has a vibrant and vibrant twist in its charm. The dragon is swapped for eccentric fauna wallpaper. The dark asian tones intertwined with bright copper and pink tones. The restaurant screams “you’re in Florida”. With that in mind, a campaign was created to celebrate the location’s unique features with a beach-y 80’s campaign that made you feel like you have stepped back into Florida’s most iconic times.