Walking into a PLANTA Queen, you’re immediately immersed in its Asian-inspired world—every detail considered, from expansive dragon murals to the chopsticks set at each table.

Fort Lauderdale introduces a different energy. The dragons give way to eccentric fauna prints, and the deep, moody palette is reimagined with bright copper and sun-washed pinks. It feels unmistakably Florida—vibrant, playful, and full of personality.

That contrast became the foundation for the campaign. I leaned into the location’s unique character, creating a beachy, 80s-inspired world that captures the spirit of Florida at its most iconic—bold, nostalgic, and impossible to ignore.