For the U.S. launch of PLANTA’s Mexican concept, I developed a new logo and identity designed for a modern audience while staying connected to the core brand.

The direction balances bold expression with a sense of refinement—building off the PLANTA symbol while introducing a distinct, elevated point of view for the concept.

Every detail was considered through an art direction lens, from materials and print finishes to digital execution—creating a system that feels intentional, high-quality, and built to stand out.